By opening the door to arbitrary entries, the Internet Corporation for Assigned Names and Numbers seeks to permanently lay to rest arguments over the matter, such as whether to shepherd pornographic sites into a proposed .xxx smut ghetto. Any word will be able to follow the last dot in domain names, for example, onlineshoes.com coupons, opening the system to a vast number of possible new URLs. In a shallow sense, it seems like a fine idea, they’re just letters. Details are yet to be determined and registrants of custom TLDs will be expected to know how to effectively run a top-level domain.