The New Wave of Online Promotion
In the past, the resume of a public relations professional included skills like desktop publishing and press kit creation. As the internet becomes more important to businesses, however, these skills are being replaced by things like search engine optimization writing and html. Businesses can’t just rely on mailing out press releases to journalists anymore. Now, web sites and blogs need to be optimized so they can be found online and e-mail newsletters need to be sent. Firms like vinniecurtocom help companies with these needs by creating online ads and editing web sites so that they will potentially appear on the first page of web results.