Some of the best sales training is done by people with experience. There are two ways a person can learn how to sell: either from professionals with a track record of success in selling, or from text books about the art of selling. You see the books in the shops all the time. Fancy covers and eye catching graphics. The promise of ’selling secrets’ and the assurances that the authors know what they are talking about because they have been making a lot of money at their trade. But the only people who will really be able to give your and your staff sales training that will work on your bottom line — in your business and in your market — is to have a genuinely successful salesman come to your staff and help them one by one.